GND Fitness is a boutique lifestyle fitness company based in Manhattan Beach, CA. Founder and trainer-extraordinaire Megan Bauer came to us to build a brand that reflected her love of fitness, and her passion for supporting women in living strong, healthy, vibrant lives.
In our initial strategy consulting work, we identified key advantages of Megan's business—a unique product offering, a consistent flow of referral business, and a core of long-term clients who adored her philosophy and work. Using the insights of our strategy work as a foundation, Maison Clair helped craft an online presence for GND Fitness that translates the in-person experience of Megan's unique approach into the digital realm.
We designed GND Fitness' visual identity with an aesthetic that appeals to her target market, and created a digital content strategy that allows Megan to seamlessly introduce her work to potential clients, while building organic connections and community.
Our collaboration gave the brand a look and feel beautifully-matched with Megan's unique approach to fitness training—a strength that is rock-solid while effortless, warm, inviting...and so much fun.
Megan was thrilled with the results; her branded website and curated Instagram profile attracted more of her ideal clients, and our strategy work gave her the clarity and tools to market her business simply, authentically, and effectively.
In Megan's own words:
"My work with Rochelle lifted the huge weight off my back that was branding/marketing so I could focus more on what I do best: training clients. Her work ethic, professionalism, and care are unmatched. She revolutionized my business by bringing brand awareness and consistency to GND Fitness which has lead to attracting ideal clients and easeful content creation. She creates a brand strategy through in-depth exploration and understanding of your mission which makes the work and outcome feel extremely authentic. From her guidance, I now understand the reasons and value for my digital content which allows me to strategically place my effort in some areas over others...a huge time, money and energy saver. "
Maison Clair provided comprehensive consulting, brand strategy, digital content strategy, social media strategy, messaging design, and art direction for both web and digital platforms.